Internet Changes Spark Rumors And Fear


The fear of change is still your businesses worst enemy. For the past week, a rumor has circulated that Facebook (Fb) is about to become a paid service. Nothing could be further from the truth.

 One would believe that users of the Internet would be accepting of change and innovation. More than 750 million people use Facebook regularly. One would think that more people would do some research before going online and screaming, “The sky is falling!”

 The spread of this rumor is a testament to human nature. People, no matter how much information is at their fingertips, are primarily social creatures.

 Recent changes in Social Media, the new Facebook features and Google+ (plus)’s launch, were bound to cause a little fear. Fear over the impersonal power of the Internet. Fear that as soon as we get comfortable, a corporation could just roll the dice with our privacy and social lives.

 Former Microsoft president Rick Belluzo advises people desiring success to “Become a person who views disruption and change as opportunity.”

 The reality is that Facebook is already a multibillion dollar business. The average Fb user spends over 40 minutes a day on Facebook. Facebook Open Graph wants to get their “like” button on as many pages on the Internet as possible. Facebook has always claimed right on its log in page that it is “free and always will be”. Changing this policy would surely drive people away.

 Most Americans use the Internet. The average user spends over 2 hours a day online. And Google is by far the leading search engine used. Google + is about Google securing a piece of the Social Media market.

 This is a struggle to command the user’s attention.

 By launching Google+, Google is signaling that Social Media Optimization and Social Linking is more important to Online Search results. Facebook, with Open Graph, is encouraging the spread of Social Linking beyond its own pages. This puts more power in the public’s hands, and less for big business, spammers, and dishonest web developers. This is an environment in which a local business, with flesh and blood customers, can enhance itself by embracing change.

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Social Media Optimization (SMO)

 “The more things change, the more they stay the same.” Our personal lives are increasingly busy. People don’t feel they have the time to keep up with all of their social contacts – social media helps to do just that. Customers are increasingly value-driven. They want their needs met in an efficient and cost effective manner. What better way to find a solution than seeking a “friend’s” referral?

Developing and effectively leveraging social media to enhance customer engagement with your brand, website and business is known as Social Media Optimization (SMO). Social media is internet based media, websites, and blogs, that encourage people to network with others. Websites like Facebook and Linked In come to mind. We must also consider sites like YouTube: focused on sharing user-generated content. While a customer may search for your product or service using  keywords and search engines, they are spending far more time online using social media.

By building a social media presence and creating great content, you encourage customer engagement and customer referrals. Making websites linkable and shareable creates positive “word of mouth,” the best advertising, and helps customers promote you in both their online and real world networks. By keeping our conversations with customers ongoing with Blogs and posts, we stay connected and optimize search engine results in our favor. Reward engagement with promotions. Encourage a sense of ownership for your brand. Effective Social Media Optimization adds customer value and grows your business.

Ph# (757) 361-0194